The Jagora-KLU-UIECC MBA in Digital Marketing is a Master of Business Administration degree program that focuses on digital marketing strategies, techniques, and tools and covers topics such as Search Engine Optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, digital analytics, and mobile marketing, among others.
There is a high demand for this program because BCA can be pursued with significant flexibility, convenience, and accessibility and with fewer entrance requirements.
The demand for professionals in digital marketing has surged since the Covid-19 outbreak and is anticipated to continue growing.
A lot of independence is possible because digital marketing is done online.
The digital marketing sector is booming and expected to cross $ 170 000 000 000. So there is no dearth of employment or professional growth.
Reaching the intended audience through digital media is quick and affordable. Consequently, it is essential for the growth of the company.
The Return on Investment for a Master-MBA in Digital Marketing is pretty high, therefore it’s a fantastic choice to invest your time, effort, and money in this program.
| SEMESTER I | SEMESTER II |
|---|---|
|
• Quantitative Methods • POM & Organizational Behavior • Business Economics • Financial and Management Accounting • Marketing Management • Business Environment (National and International) • Business Legislation • Business Communication |
• Design Thinking and Innovation • Introduction to Business analysis & R Programming • Business Research Methodology • Human Resource Management • Financial Management • Operations Management • Information systems & ERP • Soft Skills for Managers |
| SEMESTER III | SEMESTER IV |
|---|---|
| • Strategic Management • Entrepreneurship & Family Business • ELECTIVE 1 • ELECTIVE 2 • ELECTIVE 3 • ELECTIVE 4 • Sectoral Elective 1 |
• Business Ethics & Corporate Governance • ELECTIVE 5 • ELECTIVE 6 • ELECTIVE 7 • ELECTIVE 8 • Sectoral Elective 2 • Management Research Project |
| Digital Marketing | Healthcare & Hospitality Management | Banking | Retailing |
|---|---|---|---|
| • Media Planning • Search Engine Optimization • Affiliate Marketing • Social Media Marketing & Analytics • Mobile Marketing • E-Mail & Content Marketing • E-Commerce • Digital PR & Corporate Communication |
• Overview of Healthcare Management • Management of Healthcare Operations |
• Overview of Banking • Banking Service Operations |
• Overview of Retailing • Management of Retail Operations |
Hours of operation: Monday – Friday at 8am and 5pm, except on holidays.
BP: 11 550, Rue 1.765
Yaoundé (Cameroun)